As a personal thing - and I'll admit up front that there are plenty of exceptions - I tend not to be too bothered by most of the stories that games tell. Who am I jumping on, and where do I have to go next? Those are the kind of narrative concerns created by the platformers I grew up loving, and while the odd smartly-written RPG or shooter has worked its way through my defences since then, that simple setup is almost always enough for me.

Context, however, is crucial. Context can make a good game great or a poor game worse. On the App Store, with its split-second purchasing decisions and make-or-break icons - never buy an app with a lousy icon - it's more important than ever, and no recent game has driven this home to me quite as clearly as Call Connect.

Call Connect is a colour-matching puzzler, which would be entirely acceptable by itself, I guess. Happily, it dresses its colour-matching up a little and turns you into a switchboard operator at a phone company. That's the power of context.

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