If the App Store was a real shop, it'd be a spacious, attractive, well-lit and welcoming place with some slightly dubious promotional offers and sales on the majority of new releases.

You'd find it well-stocked with endless runners and asynchronous multiplayer games, a little lighter on music titles and strategy games, while the platformers would sport a 'fragile' sticker, the owners acknowledging that errant prods are likely to cause consumer frustration.

Then you'd wander into the aisle marked 'physics puzzlers' and find yourself unable to move, the heaving shelves coughing their contents onto the floor as assistants attempt to stack up more fresh product.

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